Talk to your customers and prospects—openly, without leading them to tell you how great your idea is—and find out what they want. What are some holes in their experience that your idea might serve? Then share your product concept and get feedback. You'll discover its potential and get suggestions for making it better. It's OK to discard faulty brainstorms so you can build something better.
READ MORE: https://www.forbes.com/sites/forbesbusinesscouncil/2020/02/10/launching-a-new-product-or-service-consider-these-16-critical-factors/#4896f99b3da8