THE 7 PILLARS OF SUCCESSFUL BRANDING: Pillar #5 How Do You/Your Brand Serve All Your Stakeholders?

Not just your customers, not just your employer, but all those you interact with on a regular basis. If you have a business, most important are your key employees and who they manage as well as other strategic partners, e.g., investors. As an individual, how do your colleagues, friends, family members and “superiors” see you.

Once again, how do you conduct your research to address all of your audiences?

If you’re a company, your Brand Profile is rooted in your story - all that you are and all that you do; your company’s history, mission, inspiration, goals, products, services, marketing and audience, it’s why you exist. It’s even more important when your organization has two distinct offerings.

As an individual, your Brand Profile is also rooted in your story including all that you are as a person to all those you serve – at work, in friendship, in all relationships – how you are perceived in terms of your values, goals, strengths, interests, passions, wants and needs.

Your story, in both cases, embodies the people, places, and ideas that surround you. It’s the foundation that develops and sustains a way of being in the world uniquely. As a business, it’s a blend of those core pieces of information about your company — how you came to be, why your products or services are special, what you’re passionate about, your company culture, how you make people’s lives better, and why people would want to do business with your company. As an individual, it’s about who you are, what you represent, what you offer to the world and those who are lucky enough to be able to work with you.

To start, please answer the following questions and we’ll use them in your Brand Profile.

ABOUT YOUR COMPANY

Ask key employees:

If by some set of circumstances, you had all the money you’d ever need, AND you chose to work with this company, what aspects of working here, big, small and what you might even consider inconsequential would make you want to work here. Sometimes it’s the little things.

______________________________________________________________________

_______________________________________________________________________

What would you like to see more of?

________________________________________________________________________

______________________________________________________________________

_______________________________________________________________________

YOUR PRODUCTS & SERVICES

What are the features and benefits of the products and services you provide that make customers want to buy from you? And what differentiates them from competitors?

_______________________________________________________________________

ABOUT YOU

Ask colleagues, people you’ve reported to, friends

Imagine you had the opportunity to hire _______, what aspects of working with _________, big, small and what you might even consider inconsequential would make you want to work ______. Sometimes it’s the little things.

______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________ _______________________________________________________________________

What would you like to see more of?

________________________________________________________________________

______________________________________________________________________

_______________________________________________________________________ _______________________________________________________________________

_______________________________________________________________________

What are the specific characteristics that would make you want to work with ______ And what differentiates them from other people?

_______________________________________________________________________

In addition to collecting data and information, this is a great way to stay in touch with your audiences and allow them to engage with you. It shows them how important their thoughts and opinions are to you. You can use what you learn to nurture your connections and sense of attachment and loyalty for you and your Brand through all messages – website, social media, local presence, in person communications.

I invite you to share your feedback, questions, thoughts and ideas.

And if you need help with your career or Personal brand Profile, feel free to contact me directly at DrSharonLivingston@Gmail.com Or call 201-614-4439

To your success!

Sharon :)

Dr. Sharon Livingston

DR. SHARON LIVINGSTON

201-739-4700

THE 7 PILLARS OF SUCCESSFUL BRANDING: Pillar #5 How Do You/Your Brand Serve All Your Stakeholders?