PROOF OF VALUE
An Integrated Marketing Program That Enables Professional Coaches to Continually Demonstrate & Promote Their Expertise
The competition for professional coaching services can be fierce. That’s why it’s no longer enough to simply have a degree or specialized certification. To succeed in today’s rapid-fire business world, you need to continually market and promote your services to your target audience.
Proof of Value is an integrated marketing program for professional coaches that enables you to personally demonstrate your skills and expertise to your best prospects and clients. Key elements of the program include the following:
Your website is your most important business tool. Research shows that more than 80% of consumers go to the Web when searching for professional coaching services. That’s why you need a website that is not only attractive but one that convinces the visitor that you are the coach they should choose.
People no longer want to read. Instead, they want to watch. That’s why our video marketing program includes a combination of coaching presentations and personal interviews --7 distinct, high-impact, professionally produced videos that instantly establish your credibility and expertise
Most coaches are neither adept at, nor do they have the time, to continually write and update the content on their website. We relieve you of this burden by crafting web pages, articles, blog posts and other materials that engage your website visitors while promoting your expertise and services.
Social media marketing is the final component of your integrated plan. After we’ve created your website, written your content, and produced your videos we then promote them on Facebook, Twitter, Instagram and other social media networks to continually engage your friends, followers and prospect.
Email marketing is an excellent tool for both maintaining and enhancing your relationship - with your current clients as well as new prospects. Our program features the writing, design and management of scheduled email to these individuals -- not only with news about your practice but also timely articles and other information targeted to their needs and interests.