PROOF OF VALUE
An Integrated Marketing Program That Enables Professional Coaches to Continually Demonstrate & Promote Their Expertise
The competition for professional coaching services can be fierce. That’s why it’s no longer enough to simply have a degree or specialized certification. To succeed in today’s rapid-fire business world, you need to continually market and promote your services to your target audience.
Proof of Value is an integrated marketing program for professional coaches that enables you to personally demonstrate your skills and expertise to your best prospects and clients. Key elements of the program include the following:
Your website is your most important business tool. Research shows that more than 80% of consumers go to the Web when searching for professional coaching services. That’s why you need a website that is not only attractive but one that convinces the visitor that you are the coach they should choose.
Most coaches are neither adept at, nor do they have the time, to continually write and update the content on their website. We relieve you of this burden by crafting web pages, articles, blog posts and other materials that engage your website visitors while promoting your expertise and services.
One of the keys to growing your successful coaching practice is to write and publish your book on Amazon.
Being an Amazon Author immediately establishes you as the Voice of Authority and the go-to person in your profession.
By becoming an Amazon Author, you’re no longer just another member of the crowd. Instead, you’re a sought-after expert in your profession.
The Livingston Center for Professional Coaching is committed to helping you publish your book. Even if you have no writing experience, we can leverage our publishing industry expertise to help you become an Amazon Author -- in just three months.
Remember: most prospects don’t know who you are or why they should choose you to be their coach.
Contact me today to learn more about how we can help you not only grow your practice but also increase your billings and income.
Email marketing is an excellent tool for both maintaining and enhancing your relationship - with your current clients as well as new prospects. Our program features the writing, design and management of scheduled email to these individuals -- not only with news about your practice but also timely articles and other information targeted to their needs and interests.
Social media marketing is the final component of your integrated plan. After we’ve created your website, written your content, and produced your videos we then promote them on Facebook, Twitter, Instagram and other social media networks to continually engage your friends, followers and prospect.
People no longer want to read. Instead, they want to watch. That’s why our video marketing program includes a combination of coaching presentations and personal interviews --7 distinct, high-impact, professionally produced videos that instantly establish your credibility and expertise